jtc 351 media kit | Benjamin S Randall

The "Off-The-Wall" Partnership
The North Face X Black Lives Matter

*This Media Kit is for JTC 351 at Colorado State University and is in no way affiliated with The North Face, Black Lives Matter, or others mentioned in this kit.

In response to 2020, a year of racial and civil tension, The North Face realized more could be done. Partnering with Black Lives Matter, both organizations imagine a world where no barriers exist.

Black representation has radically lacked in the outdoor sporting industry--but no longer. Thus, The North Face and consumers are encouraged to venture beyond their climbing walls and mountains; Traveling "Off-The-Wall", towards inclusivity and diversity for all.

News Release

Backgrounder

Fact Sheet

Informational Pieces

TNF CEO Biography

BLM Executive Biography

Feature Story

Visuals

Off The Wall Campaign Logo

Use this image and letterhead for all "Off-The-Wall" related content. (Original VFC Content)

The North Face Coree Feature

This video encapsulates the inclusive goal of the "Off-The-Wall" campaign, capturing Coree's perspective shift while encountering trouble along the Ice Age Trail. (Courtesy of The North Face, YouTube)

The North Face Logo

Use this logo for all "Off-The-Wall" related content. (Courtesy of The North Face)

Patrisse Cullors Headshot

Co-Founder and Company CEO of Black Lives Matter. (Courtesy of Patrisse Cullors)

Black Lives Matter Logo

Use this image for all "Off-The-Wall" related content. (Courtesy of Black Lives Matter)

Coree Woltering Headshot

Coree is a fundamental athlete in driving inclusivity to the "Off-The-Wall" partnership. (Courtesy of The North Face)

L. Blount Landscape

L. Blount (pictured) is a prominent figure driving the "Off-The-Wall" Campaign. (Courtesy of Outside Magazine)

Steve Murray

CEO of The North Face, Steve Murray heads the organizational operations of the "Off-The-Wall" partnership. (Courtesy of Steve Murray, LinkedIn)

@urbanclimbr Portrait

L. Blount (pictured) is a prominent figure driving the "Off-The-Wall" Campaign. (Courtesy of @urbanclimbr, Instagram)

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